THE
'EMPOWERING POTENTIAL'
MENTORSHIP COMMUNITY
Where ambitious sports personnel
come together to network, build & grow
within the mental game and the world of sport.
WELCOME TO YOUR NEW FAVORITE ZONE ON THE INTERNET
NHL Mental Performance Coach for the Arizona Coyotes
& OHL Peterborough Petes
Hi! I'm Brenley Shapiro
Allow me to introduce myself by sharing my mission and purpose with you…
Who am I?⠀⠀⠀⠀⠀⠀⠀⠀
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I am 
driven, hard working, passionate, caring and fearless.⠀⠀⠀⠀
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I value growth, grit, passion, connection, relationships, courage, humility, success, and family.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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My mission is to help people and teams unleash their full potential and empower them to live their best lives.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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My vision is to ignite a community of growth, in the relentless pursuit of pushing boundaries and achieving peak level performance and loving the journey along the way.⠀⠀⠀⠀⠀⠀
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Clarity of purpose and mission, is what helps me to live my best life and inspire others to do the same.
After achieving the highest levels of success within the world of sport, I am at the stage in my career where I am ready to generate greater impact and mentor others to do the same. I want you to be fully supported in your journey and in reaching your goals within the world of sport and performance! What better way to do that than by creating an Exclusive Mentorship Community for sports personnel to come together to network, build & grow within the mental game and the world of sport.⠀⠀⠀⠀
The EMPOWERING POTENTIAL COMMUNITY
is an exclusive private membership community supporting ambitious sports personnel – coaches, trainers, sport psychology students/professionals and even sports parents, in achieving their goals within the world of sport and mental performance.
Under my guidance, members receive sport psychology mentorship, coaching and education, along with a wealth of mental game resources at their fingertips. Gain clarity, save time, and learn how to facilitate the relentless pursuit of empowering success and potential.
Together, we will create a culture of performance excellence, as we change the landscape of sports training and development toward one that drives mental wellness and peak performance, while generating a growth cultivating experience for ourselves and the athletes and teams we lead.
This community has been impeccably designed by me and my team with the goal of providing mentorship in the growing field of mental performance and mental wellness in sport. I want to save you endless amounts of time and stress as you navigate your journey, strengthen your skillset, and master the art of the mental game. Together we will empower potential, create change and impact in the world of sport and performance.
WE ARE STRONGER TOGETHER.
THE MENTORSHIP YOU NEED TO GET TO THE TOP OF YOUR GAME RIGHT NOW
WHY SHOULD YOU JOIN ME?
Success leaves clues and they are waiting here for you. You owe it yourself to be part of a powerhouse community that wants to support you and generate change. What better way to get to the top of your game, then being mentored by someone that got to the top of theirs.
Join me on my mission of the relentless pursuit of EMPOWERING POTENTIAL!
IS THIS FOR YOU?
EMPOWERING POTENTIAL IS for you if:
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You're a coach, trainer, sport psychology student or professional (sports parents & athletes welcome!)
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If you are interested in creating connections with like-minded sports personnel worldwide, who are ambitious just like you.
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You are passionate about the opportunity to be involved in an interactive, educational and supportive sports community.
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You wish you had someone to turn to when you had a question, are looking for best practices and to help resolve problems, from people who have been there and done that.
- You want to be fully supported in reaching your goals within the world of sport and performance.
- You are committed to personal growth and development and are looking to create a positive impact in the world of sport and performance for the athletes and teams you lead.
EMPOWERING POTENTIAL is NOT for you if:
- You do not recognize the mental game as an important part of success.
- You do not recognize mental wellness as an important component for athletes.
- You are satisfied with the status-quo.
- You do not believe that mindset & mental toughness is a skill that can be taught and nurtured.
- You are not interested in investing additional time and energy into your own learning.
- Your not interested in being part of something bigger than yourself.
- You don't mind feeling stuck instead of moving forward constantly and consistently.
- You are not interested in building a high performance culture of excellence.
- You think you got it all figured out and don't need support at this time.
WHAT'S INCLUDED
GROW YOUR SKILL SET AND CRUSH YOUR GOALS UNDER THE GUIDANCE OF WORLD RENOWNED MENTAL PERFORMANCE EXPERT BRENLEY SHAPIRO WITH:
- # 1: A fully interactive, educational and supportive sports community
- # 2: Bi-monthly group coaching and sport psychology mentorship directly with NHL Mental Performance Coach Brenley Shapiro
- # 3: The opportunity to become a founding member to ensure the highest touchpoint directly with Brenley and her team. Doors will be open to a LIMITED number of founding members
- #4: A wealth of resources at your fingertips to help you gain clarity, save time, grow within the field and facilitate the relentless pursuit of empowering potential. Everything about mindset, mental toughness and the mental game
- #5: Exclusive webinars and interviews with some of the best sports personnel in the business
- #6: Best practices and insights on how to excel as a coach and professional in the industry
- #7: Q&A's and a bank of team activities, mental skills, drills & tips
For less than one “take out” meal per month, you gain direct access to Brenley Shapiro and her mentorship – Live!
I want to help you take the guesswork out of getting the very best out of your athletes and team.
HERE IS WHAT I AM GOING TO TEACH YOU, SO YOU CAN TEACH THEM… AND TAKE YOUR TEAM ON THE RELENTLESS PURSUIT OF THEIR POTENTIAL:
- Session 1: The Mental Game Impact - Understanding Mindset, Performance & Success
- Session 2: Building a High-Performing Culture - The Characteristics of Successful Teams
- Session 3: Developing Mental Toughness
- Session 4: Building Unshakeable Confidence
- Session 5: Team Goals & Roles
We are stronger together & we are always just one question away in the EMPOWERING POTENTIAL Community!
READY TO GET STARTED?
Get in now as an 'Inner Circle' EXCLUSIVE Founding Member
& enjoy VIP pricing for life!
FOUNDING MEMBER PRICING
MONTHLY PLAN
Inner Circle Founding Member
$29.99 / month
BILLED MONTHLY
- Cancel anytime with no fees
- Full access to Empowering Potential
- Resource vault updated frequently
- Two live group coaching calls via video with Brenley Shapiro every month
- Locked in founding member pricing. No increases!
- All of the listed benefits on the page above
ANNUAL PLAN
Inner Circle Founding Member
$299 BILLED ANNUALLY
= $24.90 / month
- Best Value
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All of the Monthly Plan benefits PLUS great savings
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BONUS
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Pay annually and save over $70.00. That's more than 2 months free!
- Locked in Founding Member pricing - Come grow with us!
We will be opening doors to an EXCLUSIVE number of founding members to ensure the highest touchpoint directly with Brenley and her team!
TEACH YOUR ATHLETES HOW TO THINK, FEEL & BEHAVE LIKE CHAMPIONS!
I want to take a moment to thank you for your support and trust in my work. I know there are many choices out there, and I am so grateful you have landed here. I don’t take that lightly, so please know, my team and I are committed to offering you the best value and experience within this community.
I WANT TO SEE YOU WIN!
WHAT CLIENTS SAY
I am writing to express my appreciation for the competency and professionalism Brenley brought to our team of elite athletes. The tools Brenley works hard to instill into her students - our athletes - has not just helped them deliver the best of their abilities in sport, but has shaped their confidence and approach to many of the challenges and dreams they will face outside of sport. Thank you Brenley for a job very well done.
Frank O'Donnell
coach
Brenley is a highly committed and dedicated Sport Psychology Expert. We are privileged in having Brenley assisting coaches across Ontario. Her immense knowledge and experience is second to none and we strongly recommend her for your teams and/or sport development.
Coaches Association of Ontario
WWW.COACHESONTARIO.CA
Brenley, I just wanted to thank you once again for your assistance. It's invaluable - From the team building, overcoming mistakes, confidence, team commandments, visualization, etc..., you have given us the mental tools we need to go the extra distance. As a coach, some of these things we were doing, but in bits and pieces, with no structure. Your ability to package it all up and clarify the mind game for us was exactly what we needed. Thanks so much!!!
Rick Dagenais
coach
I used Brenley's service's this hockey season with my Minor Bantam Vaughan Kings AAA Hockey team. She is phenomenal. There is so much value that Brenley brings to a team when speaking about mental prep, team building exercises, learning about player personalities, dealing with stress and anxiety in hockey and also for parents and how to deal with a child in high level sports. I would recommend every team use Brenley. It certainly helped my team maintain a great dressing room.
Victor Vescio
coach
Brenley’s expertise and Sports Psychology program helps athletes push their game to the next level and maximize their development potential. Her dynamic style and commitment to the players and teams she works with is second to none. I highly recommend Brenley Shapiro and the Heads Up team and programming. She's the best in the business.
Lindsay Hofford
former Assistant General MANAGER, NHL ARIZONA COYOTES; FORMER DIRECTOR OF SCOUTING, NHL Toronto Maple Leafs
Brenley and her team were an outstanding addition to the OHL Combine. The insight they were able to provide to the athletes, general managers, and scouts will assist in the future development of players within Ontario. Both the Mental Game Coaching and Sports vision training programs are cutting edge and the OHL was very excited to implement it into our program.
Joe Birch
OHL Senior Director of Player Development
I think the mental performance program I did with Brenley was so important because it is such a big part of success in the game. So much of how you think and react to things like mistakes, coaches yelling, and guys getting in your head, come from your mental toughness. Brenley has taught me to have the right mindset and learn how to react and respond in a more powerful way . She also helped our team with setting goals, monitoring our progress, and team cohesion. It brought us all closer together and helped us to be a strong group. Brenley is very easy to talk to and was always thee when you needed her. She has helped me to stay focused on my main goal of getting to the NHL with a strong mind and clear focus.
Tyler Weiss
Drafted by Colorado Avalanche, NHL
I want to thank you so much for your part in my tennis journey. On signing day, I signed to New Mexico State University on a full tennis scholarship. As sweet as this accomplishment is, I would not have been able to get here without you. You helped me to overcome all of the obstacles and adversity I was facing. To be quite honest, I probably wouldn’t have continued playing tennis anymore if it wasn’t for you. Knowing that I had you in my corner when I was competing during that time made an incredible difference in the outcome of my junior career. Thank you for all that you have done for me along the way.
Alexia Di Giulio
NCAA DIVISION 1 TENNIS
This is for you if you are a coach, trainer, sport psychology student or professional who is ready to achieve your goals within the world of sport and mental performance and help others do the same. Sports parents and athletes welcome!
You may cancel at anytime. Just inform us that you would like to cancel 5 days prior to your next billing date to ensure you’re not charged for that next billing period. Email hello@brenleyshapiro.com for cancellations.
Make sure you check your promotions and junk folders within your email account. To make sure that this doesn’t happen again, please whitelist us – that way, our mail will go directly into your inbox and you’ll never miss any incredible updates or news! If you have tried the above and still haven’t received an email within 24 hours, email us at hello@brenleyshapiro.com
If you choose to sign up through the monthly payments, then your first payment will be due the day you sign up. From there, you will be billed every month on the day that you enrolled. If you chose the yearly payment option, you will make a one time payment and be set for the entire year.
We would love to help you in any way we can. Please email hello@brenleyshapiro.com with any general enquiries and payment questions. We will respond back as soon as possible.
Founding member pricing is now available. This means you can choose our monthly membership plan, meaning members pay monthly. Or our annual membership plan, meaning members pay annually.
You will gain immediate access to the Empowering Potential Community content. Our official community launch party and live coaching event will take place on: Date Coming Soon
You will be able to access all of the recordings inside the community following the live event.
High level coaches and athletes, general managers as well as scouts that will be available periodically to share their experience and expertise.
Yes! This is a highly interactive community and we recommend reaching out and connecting with others as much as possible.
Don’t worry doors will open again, but please be advised this will be at a later date and at full price.
MORE HAPPY CLIENTS
Over the past few seasons, I have had the opportunity to work with Brenley within a team atmosphere and on an individual level, as a member of the Peterborough Petes. Whenever she came to the rink, chatting with her would provide my teammates and I a nice change of perspective towards approaching the game that we play. Her strategies and coaching helped us develop a process driven mindset through the ups and downs of an OHL season. Brenley’s mental game coaching, along with the enthusiasm and positive energy that she brings, has proven to be a useful tool that my teammates and I have been privileged to use.
Zach Gallant
FORMER TEAM CAPTAIN, PETERBOROUGH PETES, OHL; 3RD ROUND NHL DRAFT PICK; SIGNED TO THE SAN JOSE SHARKS, NHL
Working with Brenley helped me to improve my overall confidence so much. I am now able to let go of worrying about things that are going on in my day and in my game. For example, a bad turnover, worrying about the GM in the stands, ice time, or high pressure games and situations. Brenley has helped me learn that I create pressure in my own mind, which ultimately hurts me more than it helps me. She has taught me how to manage pressure and adversity and play with confidence, regardless of the circumstances. I am so much better at controlling my emotions now and getting off the emotional rollercoaster. This has been a real game changer for me!!
Nikita Korostelev
CLEVELAND MONSTERS, AHL; ADMIRAL VLADIVOSTOK, KHL
Working with Brenley on my mental game has helped me become a much stronger person both on and off the field. It has been such a huge factor in helping me accomplish my goal of going on to play college soccer at the division 1 level.
Sierra Cote
NCAA DIVISION 1 SOCCER
Mental game training is so important when it comes to dealing with the stresses and challenges that come along with playing AAA hockey. Working with Brenley has helped so much and been amazing! I have learned so many different strategies that I can take into my game and use to deal with stressful situations. Brenley has walked me through how to train my brain to think positively in order to perform at my best.
Julian Facchinelli
7TH ROUND OHL DRAFT PICK (2020), SARNIA STING
HAVE QUESTIONS?
Send us a message at hello@brenleyshapiro.com and my team will get back to you!
WE WANT TO SEE YOU WIN!
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