YOUR GAME UPGRADED!

Transform Your Mind & Dominate Your Game

Elite Athlete Mental Performance Program, led by World Renowned Mental Performance Coach
Brenley Shapiro (NHL, PWHL, OHL)

EMPOWERING POTENTIAL:

This is my signature program, built from 17 seasons of working in professional sport, finally giving you access to the strategies the worlds most elite athletes use to perform at their best!

Learn More Here

Doors Now Open!

What if ...

The only thing standing between you and peak performance isn’t your physical game, but your mental one?

DO YOU EVER:

  • Choke under pressure?
  • Worry about making mistakes?
  • Struggle with confidence?
  • Feel frustrated by inconsistency?
  • Battle with self-doubt or negative thinking?
  • Want to bounce back faster from mistakes?
  • Or just know you aren’t playing to your potential...

THIS IS FOR YOU…

What Is Empowering Potential?

Empowering Potential is Brenley Shapiro’s signature Athlete Mental Performance Program. Designed to help athletes build confidence, perform consistently under pressure, and develop a lasting love for the game.

Who It’s For:

 Athlete first, high-performance families who want a reliable empowering system for the mental game so their athlete performs with confidence, handles hard moments, and enjoys the journey along the way.

Build an Elite Mindset & Unbreakable Confidence Under the Guidance of World Renowned Mental Performance Expert Brenley Shapiro!

Program Structure

The Empowering Potential program runs in 4 focused 12-week segments across the year.

You Can Enroll In:

  • One 12-Week Segment
  • Two Consecutive Segments (6 Months)
  • The Full 4-Segment Year (Most Transformational)

Each Segment Includes:

  • 5 Live Sport Psychology Trainings
  • 6 Bi-Weekly Office Hours
  • 1 Guest Expert Session
  • Access to Brenley's 5 Pillar System
  • Private Community Platform

Why This Small Group Format Works:

This isn’t passive learning. This is live, transformational coaching in a high-energy, motivated group designed to ignite growth.

With only 10-15 athletes per group, this format is intentionally kept small so every athlete is seen, supported and coached as an individual, while also benefiting from the power of community.

Each athlete is handpicked for a reason. If they’re in, it’s because Brenley sees their potential and believes this work will make a long-term difference.

WHAT MAKES IT SO EFFECTIVE: 

🧠 Individualized Attention
Before the program begins, each athlete completes a personalized intake assessment. Brenley reviews every single one, gaining a deeper understanding of each athlete’s mindset, challenges, and goals. This insight allows her to tailor the group sessions to who’s in the room, weaving in relevant strategies and personal examples that speak directly to what each athlete needs.

🤝 Live Coaching with Brenley
This isn’t a pre-recorded course. Athletes work with Brenley live each week for 3 months, 6 months or 1 year depending on the format you select. This allows you to get real-time guidance, feedback, and interaction at a fraction of the cost of 1:1 coaching.

🌱 A Motivated Peer Environment
Learning alongside other driven athletes creates a dynamic and inspiring atmosphere. They support each other, challenge each other, and grow together. Often, breakthroughs come not just from what Brenley shares, but from what athletes see reflected in one another.

🎯 Interactive & Action-Oriented
Brenley doesn’t just teach! She empowers athletes to think critically, take ownership, and apply what they learn in ways that stick. The group format invites interaction, reflection, and personal responsibility… the very skills that fuel lasting change.

💡 More Value, Less Cost
Private coaching sounds appealing, but 1:1 comes at a premium. This small group format delivers individualized coaching, a supportive environment, and access to Brenley live each week at a significantly more accessible investment.

⚠️ Spots are limited to maintain the quality of the experience. Once it’s full, it’s full.

Your Mental Game = Your Secret Weapon!

IMAGINE...

  • Building an elite mindset
  • Learning how to play to succeed instead of avoid 
  • Transforming your confidence
  • Mastering the art of the mental game
  • Gaining an edge over the competition 
  • Being fully supported in an engaging environment 
  • Crushing your goals and getting to the top of your game
  • Reconnecting to your love of the game
  • Having access to the same sport psychology mentorship, coaching and education as the pros!

Get ready to begin developing the mindset and mental toughness required to get to the top of your game right NOW!

Program Inclusions:

Your 2026/27 Program Calendar

Themes for Peak Performance:

SEGMENT #1: Thriving Under Pressure (Oct – Dec)

Next Cohort Begins October 6th!

What It Solves: Fear of failure, nerves, performance anxiety, and the pressure athletes feel in high-stakes situations.

Promise: Athletes learn how to regulate their stress response, reframe pressure situations, and develop mental routines to help them stay composed when it matters most. Instead of avoiding pressure, they learn how to use it as fuel for performance.

What You’ll Notice: Less panic, greater emotional control,  smarter decisions and  a greater ability to compete confidently in challenging environments.

How It Feels: The game feels less stressful and more controlled  

—

SEGMENT #2: Mindset Mastery (Jan – March)

What It Solves: Fear of failure, overthinking, unrealistic expectations, and the mental spiral that can follow a mistake.

 

Promise: Athletes  learn to recognize and interrupt negative thinking patterns, anchor to performance cues, and build a mindset that chases growth instead of fearing mistakes. They will master their mind, instead of being controlled by it.

 

What You’ll Notice: Steadier starts, fewer panic plays, quicker resets, less “beating myself up” mode and a greater willingness to take a risk and try new things .

 

How It Feels: Calmer, clearer, and kinder. The mental chatter quiets down and the game feels fun again. 

—

SEGMENT #3: Ultimate Confidence (April – June) 

Building real, earned confidence that athletes can rely on 

What It Solves: Inconsistent performance, self doubt and confidence that rises and falls based on circumstances.   

Promise: Athletes will learn to take control of their confidence and their game.  They build unshakeable, earned confidence, built on repeatable resets and proof, not praise or outcomes. 

What You’ll Notice: Stronger body language, more assertive decision making, and athletes who begin to take ownership of their game. Instead of playing cautiously or hesitating, they start trusting their instincts and competing with greater belief in their abilities. 

How It Feels: Empowered! Grounded and brave at the same time. Confidence becomes something they control, not something they hope shows up.

—

 

SEGMENT #4: Designing Excellence/Flow State Mastery (July – Sept)

Learning how to unlock peak performance and access flow state

What It Solves: Inconsistency, and the mental interference  that derails performance. Many athletes experience glimpses of their best performance, moments where everything feels effortless,  but they don’t understand how to access that state intentionally. 

Promise: Athletes will learn to identify their personal peak performance state and develop science backed strategies and routines pre, during and post games, that allow flow state to emerge.   

What You’ll Notice: More instinctive performance, sharpened attention, improved reaction time, less momentum swings and greater emotional control.

How It Feels: Present, free, light, and locked in.  The game slows down, and performance begins to flow naturally.

–

Choose Your Path to Excellence

Three Ways to Transform Your Game

Quarterly Membership
Kickstart Your Journey
$ 2997 12 Week Program
  • 5 Signature Sport Psychology Training Sessions
  • 6 Bi-Weekly Office Hours for Coaching + Q&A
  • 1 Guest Speaker Session with Sports Industry Pro
  • 3 Month Access to Private Community + Resources
  • All Sessions Hosted Live with Brenley Shapiro
Join 12 Weeks - $2997 USD
Perfect entry point for new athletes!
Half-Year Enrollment
Build Consistency & Momentum
$ 5497 6 Month Program
  • 10 Signature Sport Psychology Training Sessions
  • 12 Bi-Weekly Office Hours for Coaching + Q&A
  • 2 Guest Speaker Sessions with Sports Industry Pros
  • 6 Month Access to Private Community + Resources
  • All Sessions Hosted Live with Brenley Shapiro
Join 6 Months - $5497 USD
Double the impact, deeper growth
Full Year Program
Complete Transformation
$ 9997 1 Year Program
  • 20 Signature Sport Psychology Training Sessions
  • Ongoing Bi-Weekly Office Hours for Coaching + Q&A
  • 4 Guest Speaker Sessions with Sports Industry Pros
  • 1 Year Access to Private Community + Resources
  • All Sessions Hosted Live with Brenley Shapiro
Join 1 Year - $9997 USD
Elite-level transformation, most savings!

Limited-Time Bonuses Included With Every Path:

  • BONUS #1: a PDF copy of Brenley's book - Fearless
  • BONUS #2: Beyond Skill: Mental Performance Masterclass for Athletes
  • BONUS #3: Beyond The Game: Mental Performance Masterclass for Parents
  • BONUS #4: Pre-Recorded Guest Speaker Sessions w Sports Industry Pros


Brenley's Risk Free Guarantee

If your athlete fully commits to the program and you don’t see the results you were hoping for, you’ll be invited to continue for another 3 months completely free—or until the transformation is complete.

That’s how confident Brenley is in the power of this work and program.

Questions? 

Email us at info@mentalgamecoaching.ca

 

NHL, PWHL, OHL, Hockey Canada Mental Performance Coach

elite prospects

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Developed By Brenley Shapiro

As a Toronto-based Sport Psychology & Performance Consultant and Cognitive Behavioural Psychotherapist,  Brenley Shapiro became the first female Mental Performance Coach for the Arizona Coyotes in the NHL, where she spent five years working with the team. Currently in her 10th season in the OHL with the Peterborough Petes, she was an integral part of helping the team build a championship culture and win an OHL Championship in 2023.

Brenley also broke new ground becoming the very first Mental Performance Coach in the Professional Women’s Hockey League (PWHL). In addition she served as a Mental Performance Consultant for both the Men’s and Women’s Chinese National Hockey Teams for the Beijing 2022 Olympics. And most recently for Hockey Canada’s National Women’s Development Team.

Brenley has been in practice for over 20 years working with athletes, teams, individuals, and organizations from amateur to professional, and she is the founder of Heads Up High Performance. Brenley sits on the expert panel for the Coaches Association of Ontario, she is a Published Author, a Legacy Ambassador with Lululemon, and a powerful Keynote Speaker.

With an exceptional ability to teach, motivate, inspire, and connect with all those she works with, Brenley has dedicated her life’s work to helping people push the boundaries of achievement and facilitate a pathway towards success. Her transformative program and style, along with her vast degree of knowledge and training spanning every aspect of the mental game is what separates her from the rest. Provoking excitement, engagement, and the transformation of the power of the mind, Brenley is able to foster a true culture of excellence within those she works with.

What Athletes Are Saying:

Brenley was great to work with in both the team setting and in one on one mental performance training. She combines her hands on experience with research-based knowledge to find the right message and delivery that hits home every time with athletes. Brenley is also very attentive to team culture and the needs within a team's season to help groups meet their potential. It was a treat to work with Brenley and learn from her.
Brianne Jenner
Captain of the Ottawa Charge in the PWHL, Assistant Captain for Team Canada, two time Olympic Gold & 1 Time olympic silver medalist
I worked with Brenley on a lot of things like confidence during my injury the year of my NHL Draft. It really helped keep me focused and on track during this time, and I came back and played some of the best hockey I have ever played.
Declan Chisholm
NHL, washington capitals
Michael Simpson
two‑time OHL champion and Playoff MVP
I think having a strong mental game is so important to any athlete. When you have a positive mindset toward your sport, you’ll have more fun doing it and will excel at your craft. Being a hockey player you go through certain ups and downs with school, family, friends etc, and having someone like Brenley to talk it out with is really important. Having that mental game will always reassure you that there is a light at the end of the tunnel and to keep pushing to achieve your goals.
Adam Fantilli
NHL,COLUMBUS BLUE JACKETS
I really enjoyed working with Brenley and understanding confidence in a completely different way. I have learned how to manage things when they aren’t going my way in a game, how to bounce back, and how to not let it hurt my confidence. These sessions have helped me play with a more clear mind which is what allows me to play at my best.
Nico Myatovic
2023 2ND ROUND, 33RD OVERALL NHL DRAFT PICK, ANAHEIM DUCKS
Before working with Brenley I was negative, anxious and I struggled with performing under pressure. With my mental game training, I have been able to take these struggles and look at them through a different lens and gain a whole new perspective. This has changed my game and state of mind in tennis, which has resulted in great success. It led me to winning U16 Provincials in Canada and placing top 12 in Canada for U18. My work with Brenley has helped me to stay focused in the present, control my nerves and build my confidence. It has been a game changer!
Erica Dimitriev
NCAA division 1 tennis champion, northern illinois university
I have been playing hockey for most of my life, but after spending just a few hours with Brenley Shapiro, it completely changed my game. Before, I was an under confident player, trying to impress the scouts and making so many mistakes, resulting in nothing but frustration. After working with Brenley, I was able to change my game and become a different player. It helped so much that I continued working with Brenley. She has given me so many ways to overcome future problems, and is constantly finding ways to deal with new problems on a weekly basis. She has completely changed the way I play hockey and it has gotten me so much further in my career than I would have ever expected without this help. I now have many new thoughts and new ways to look at life and hockey.
Ethan Spaxman
NCAA division 1 hockey, merrimack college
Working with Brenley was a key factor in my development as a professional hockey player. She helped me build a strong mental framework that supported confidence, consistency, and performance under pressure. Through our work, I established effective routines, improved my preparation, and developed the mindset required to compete at a high level every day. The tools and strategies I gained continue to impact how I train, prepare, and perform. Her approach is practical, intentional, and directly applicable to high-performance sport.
Rebecca Leslie
Leading goal scorer, 2025/26, PWHL Ottawa Charge
Working with Brenley the last two years has taken our son's game to the next level. He steps on the ice now with a new sense of confidence and mental toughness. He has learnt so much from Brenley, about life in general , both on and off the ice and now has the right mental approach to succeed in all he sets out to do. We have made a FRIEND FOREVER in Brenley!!!
Pam Greenspoon
Hockey Parent
I started the Mental Mastery Bootcamp with Brenley because I was having a hard time dealing with the challenges of being a new goalie. It was hard for me to deal with loosing games, having coaches say mean things and listening to the players make comments about winning. Brenley helped me feel better about myself and taught me different techniques to cope with all kinds of situations on and off the ice. I can't wait to keep talking to her, she is like a good friend who is really smart!
Bryce (Age 10)
MENTAL MASTERY BOOTCAMP PARTICIPANT
Working with Brenley on my mental game has helped me become a much stronger person both on and off the field. It has been such a huge factor in helping me accomplish my goal of going on to play college soccer at the division 1 level.
Sierra Cote
NCAA DIVISION 1 SOCCER
I have had the pleasure of knowing Brenley for 4 years. My son Tyler Weiss played for Don Mill Flyers and she was a very important part of their team. Brenley helped them with team building, mental prep, dealing with stress and anxiety during games. All of this helped my son, Tyler Weiss, use those skills in everyday life and prepare him to play hockey in the US-NTDP. Brenley always has a smile on her face and is ready to help at all times. I strongly recommend her to help your high level athlete deal with so many issues that go along with sports and life. We were very fortunate to have her be part of our team! Thanks Brenley for all you have done!!
Kelly Weiss
Hockey parent
We realized when our kids were young that they would need another voice, another person to talk to that they could trust other than their parents. Both our kids played high level hockey in the GTHL. We noticed that they were under an extreme amount of pressure. Between school, hockey friends and home life, it was a lot to handle and process. We saw Brenley’s facility at Scotiapond and figured we would give her a call. After one conversation we knew it was the right place for our family. Over the years Brenley helped our kids with a number of different challenges. She doesn’t tell them what to do, she listens and asks them the right questions so they can figure out the right answers for themselves. She has provided them with the tools to think and problem solve on their own. She taught them how to set goals for themselves and shared in their joy as they achieved them. We believe it has made them happier throughout their journey and helped them deal with the adversity, challenges and successes in life.
Julia and Giuliano Fantilli
NHL Hockey parents
“Be where your feet are”! This has been such an important lesson for me from The Mental Mastery Bootcamp. I’m focusing less on worrying about what is going to happen next and am focusing more on playing the game. I have learned that mistakes are part of the game and now when I make a mistake I know how to let it go, keep playing the game and just move forward.
Tristan (Age 12)
Mental Mastery Bootcamp Participant
I am so fortunate to have had the opportunity to work with Brenley. Working with her allowed me to fully understand how my thinking was holding me back in my performance. She guided me on how to let go of that thinking and be present in my experience. My sessions with Brenley completely changed my life because they not only helped me on the court, but could also be transferred into my everyday life by having a better understanding of myself, my emotions, and my patterns.
Julie Gordon
PROFESSIONAL BEACH VOLLEYBALL PLAYER
Over the past few seasons, I have had the opportunity to work with Brenley within a team atmosphere and on an individual level, as a member of the Peterborough Petes. Whenever she came to the rink, chatting with her would provide my teammates and I a nice change of perspective towards approaching the game that we play. Her strategies and coaching helped us develop a process driven mindset through the ups and downs of an OHL season. Brenley’s mental game coaching, along with the enthusiasm and positive energy that she brings, has proven to be a useful tool that my teammates and I have been privileged to use.
Zach Gallant
FORMER CAPTAIN OF PETERBOROUGH PETES, OHL, SAN JOSE BARRACUDA, AHL
Making the call to Brenley was the best decision that I have ever made for both my son's personal and athletic development. Since our very first meeting, Brenley began shaping her plan to help teach him important coping skills. She listened to him and she began challenging his approach to problem solving by developing his ability to reason through difficult obstacles. Over the next year, with the help of Brenley Shapiro, I watched my Son become a very capable, confident and competent young man. I could see the progressive & positive changes in Tristan from virtually the first session. He really gravitated toward Brenley’s message and he related to what she was telling him. He never hesitated to put the lessons to work in his everyday life as well. I am super confident that Tristan now has the tools to deal with any type of adversity that he encounters. He is connected with Brenley and we are blessed and forever grateful to her for choosing to become a part of our inner Family circle. I hope that Tristan will continue to work with Brenley and continue to develop that relationship for his entire career. It gives me peace of mind.
Tristan Lennox | Parents
NHL, NY Islanders
Brenley has changed our son's life. Jason started to see Brenley in early 2018 as part of his hockey development. We soon realized that this was going to be a life changing adventure. After each meeting, Jason would not stop talking about the session for hours. Jason's self confidence in all aspects of his life skyrocketed. He stopped blaming himself for the coaches' decisions. He stopped worrying about things that were out of his control and started focusing on what he had the power to change. Brenley helped put in place the building blocks Jason needed to believe in himself and go after his dreams. The 2018/19 hockey season, Jason struggled to shine and finished the year with 2 points in 42 games. 2019/20 hockey season is a totally different story. As of the middle of November, he has 21 points in 20 games all while playing a higher level of hockey. Jason's self confidence has shown in all aspects of his life both on and off the ice. Now, when he meets new people he steps up and presents himself in a welcoming and approachable way. A future in hockey at the highest level possible is the goal. Who knows, maybe even some overseas travel to compliment it.
John Humphries
Hockey Parent
I started the Clinic to improve my performance in swimming. After a rough race where I didn't hit my best time and felt super down, I shut myself off and didn't want to talk to anyone, even my coach. It was a really low point. After working with Brenley I’ve now learned a powerful strategy that I can use to help me move on and let go. I can be annoyed for a little bit, but then I just bounce back. I have a million more races headed my way, so no biggie!
Chloe (Age 13)
Clinic participant
Before joining the Clinic, I was stuck thinking about stuff I had no power over. I realized I was just making myself feel less confident by always focusing on what brings me down. But now I get that I can actually choose what to pay attention to, and that brings back my confidence. I can put my energy into the good stuff I think about and let doing it over and over help me feel better. Repetition is my master!
Hannah (Age 17)
Clinic Participant

Ready to Step Into Your
Full Potential?

This is more than MINDSET work.

It's about mastering the part of your game that matters most and only elite performers prioritize!

  • Train like the pros
  • Crush self-doubt
  • Play with confidence
  • Unlock your next level
  • Access to the same sport psychology mentorship, coaching and education as the pros!

Secure your spot before it fills up.

🚀 Only 10–15 athletes per group!

Save Your Spot

 

Brenley’s Risk Free Guarantee

If your athlete fully commits to the program and you don’t see the results you were hoping for, you’ll be invited to continue for another 3 months completely free—or until the transformation is complete.

That’s how confident Brenley is in the power of this work and program.

FAQ's

Brenley’s Risk Free Guarantee

If your athlete fully commits to the program and you don’t see the results you were hoping for, you’ll be invited to continue for another 3 months completely free—or until the transformation is complete.

That’s how confident Brenley is in the power of this work and program.

Office Hours:

Office hours take place live with Brenley. These are dedicated calls for live coaching, support, and breakthroughs. Bring your questions, challenges, and moments of struggle. Whether it’s dealing with a tough game or getting prepared for a big one, coaches expectations, playing  time, or simply managing the ups and downs of a season. These calls give you guidance and tools to better navigate the journey of an elite athlete in real time. This is where we build an environment of excellence together.

There are no refunds. Please reach out to our team at hello@brenleyshapiro.com to ask any questions prior to purchasing, if you are unsure if this program is for you.

If you reside in Canada this may be covered by your extended benefits plan. Please reach out to hello@brenleyshapiro.com for more information. 

No worries if you can’t make a session! Life happens, and we don’t expect that you can make it to every live session. That’s why every session is recorded and stored in your program portal. You’ll have access to all replays during your program window, so you can watch or rewatch anytime that works for you. We encourage you to set aside some dedicated time to catch up on recordings, so you don’t miss out on the lessons, exercises, and insights. This way, you can stay on track and get the most out of the program, even if you can’t attend live every week.

This enrollment is for the current 3-month session focused on Mindset Mastery. If you’d like to continue for the full year and experience all four quarterly themes, email us at hello@brenleyshapiro.com 

HAVE QUESTIONS?

Send us a message at info@mentalgamecoaching.ca and my team will get back to you!

WE WANT TO SEE YOU WIN!

Have you ever seen your athletes and team underperform and know they are capable of so much more?

Have you seen your players experience doubt and allow fear to hold them back? How about beating themselves up after making mistakes or experiencing a setback or loss?

And what about you?

Do you ever wonder how to effectively build a high-performing culture and align your team in the relentless pursuit of common goals?

If you are a coach or a trainer, you have most likely experienced some, or all of the above. And to complicate things further, throw in the struggle of having no clear direction for your season and competition due to the circumstances and restrictions of COVID-19.

Well lucky for you… there is still a way to overcome all of this, AND MORE!

Though the current sport situation is not ideal… it IS presenting a perfect time to focus on developing your team’s mental game.

Copyright © 2021 Heads Up High Performance