Helping Athletes & Teams

Master Their Mindset

For Peak Level Performance



High performance in sport, business, and life is NOT just about physical prowess. It’s about: Mindset, Mental Toughness, Confidence, & Resilience.

The road to achieving extraordinary goals and performance excellence is not meant to be an easy one—or everyone would be doing it. You need a mindset that fuels passion and discipline, and turns every challenge into a growth-cultivating experience.

As a Sport and Performance Consultant in the NHL, OHL, Olympics, and with the world’s highest-level performers, I have long known the need to go far beyond the playing field when it comes to unlocking true performance potential.

This is why I have developed an integrative approach that focuses on precise, step-by-step principles of cutting edge mental performance techniques, mixed with a blend of Cognitive Behavioural and Performance Principles. Designed with precision to give athletes and high-level performers the power, skill, and confidence needed to not only improve their game… but to transform their mind and unleash their greatness within. 

My signature process—which has been refined and perfected over the years—is  a complete GAME CHANGER. I have seen it over and over again with the athletes and  world-class performers I work with, and that’s why I want to share it with you. My absolute passion is to help people break through the barriers that are holding them back, and push boundaries to achieve their highest potential. And I know you can do it too.

Check out the different ways to work with me below.


Whether you're a coach, parent, or athlete... we've got a program for you! Come learn how to master the mental game and empower potential, so you can reach or inspire peak level performance.​


This highly specialized boutique style private coaching program is available to a select group of athletes and clients, who will have the opportunity to work directly with Brenley and receive the highest level of support available.


From topics on Mindset & Performance, to Building A High Performing Culture, Brenley's engaging speaking style captivates audiences and inspires them to up their game.


Mental Performance Coach for the NHL Arizona Coyotes & OHL Peterborough Petes

Brenley Shapiro lives by her philosophy of embracing challenges and pushing boundaries to achieve one’s highest potential. As a Toronto-based Sport & Performance Consultant, Cognitive Behavioural Psychotherapist, and Certified Sports Vision Trainer, Shapiro has become the first female Mental Performance Coach for the Arizona Coyotes in the NHL, as well as the OHL for the Peteborough Petes. More recently, she has offered Mental Performance consultation for both the Mens and Women’s Chinese National hockey teams for the 2022 Beijing Olympics.

Brenley has been in practice for over 20 years. She has become world renowned for her work with athletes, teams, individuals, and organizations, from amateur to professional, and she is the founder of Heads Up High Performance. Brenley sits on the expert panel for Sport Performance & Mental Coaching for the Coaches Association of Ontario, she is a Published Author, an Ambassador with Lululemon, and a powerful Keynote Speaker.


“Brenley’s expertise and Sports Psychology program helps athletes push their game to the next level and maximize their development potential. Her dynamic style and commitment to the players and teams she works with is second to none. I highly recommend Brenley Shapiro and the Heads Up team and programming. She’s the best in the business.”​

Lindsay Hofford

Arizona Coyotes NHL - Assistant General Manager; Toronto Maple Leafs NHL - Former Director of Scouting​

“Brenley and her team were an outstanding addition to the OHL Combine. The insight they were able to provide to the athletes, general managers, and scouts will assist in the future development of players within Ontario. Both the Mental Game Coaching and Sports vision training programs are cutting edge and the OHL was very excited to implement it into our program.”​

Joe Birch

OHL Senior Director of Player Development​

“Brenley’s motivational coaching along with the Mind Gym training were a perfect kick-off to our planning and brainstorm sessions. I highly recommend the Mind Gym for a corporate team event which balances nicely both fun and performance to get the most out of your teams.”​

Greg Mason

Walt Disney Studios, VP Marketing


Vaughn Kings 2008, GTHL AAA

This newly formed team came from the select level and moved up to their first year at the AAA level, for their Minor Atom year.

The coach’s goal was to recruit and build a strong group of players, and provide the best development program in the league. In doing so, they believed they would give their team the best shot at success, with the goal of a championship in mind. They had…

NCAA Division 1 Athletes

This case study represents individual coaching done with 3 different athletes, each preparing for their rookie year in the NCAA, from 3 different sports as follows:

  1. Harvard – Hockey
  2. Yale – Track & Field
  3. University of San Francisco – Tennis

Each of the athletes above were struggling with the following common themes…

Professional Beach Volleyball Player, GOAL: Medalling at the 2021 Tokyo Olympics

  1. A competitive advantage in preparation for the 2021 Olympics in Tokyo
  2. Mental preparation
  3. Development of intense levels of focus, resilience, adaptability and ability to manage high levels of stress and pressure

Training will be ongoing with support provided through the training leading up to the Olympics…


If you are a parent, coach, professional, or athlete yourself, who is ready to break through barriers and empower true performance potential, it’s time to find the right program for you.

Get ready to implement the mindset and mental performance strategies to drive yourself with confidence, focus, and clarity, in order to achieve your highest goals and support those around you to do the same.

It’s time for you to change the game.

Click the button below to choose which level of support will help you get there faster.